Back in May, we announced the rebranding of DSC Products and the campaign that was implemented to help us fulfill our objectives. From day one, our mission has been for our customers to see us as a trusted partner, always willing to go above and beyond.
We are now a few months into the rebranding of DSC, and we’re continuing to receive very positive feedback with our new brand image and the value we’re bringing to the market. In an effort to better reach and provide more valuable information to our customers, our team has developed a new marketing strategy. By doing so, we’ve made the decision to reallocate some of the funds that were previously spent on marketing expenses such as trade shows, associations, and magazine advertisements.
As a result, we are happy to share that our sales have increased. We feel that our new brand, especially our new labels, have played a significant role in this accomplishment. Although the cost of our new labels is greater than the old screen-printed bottles, the growth that DSC has experienced along with the revenue generated from the increase in sales has allowed us to purchase various raw materials at a lower cost. To keep the momentum going, we’ve also upgraded to newer and faster equipment, which resulted in a decrease in labor costs. Additionally, as an effort to continually bring the highest quality product forward, we have not changed any of our formulas to reduce raw material cost in over 2 1⁄2 years.