Since 1983, DSC Products has been creating innovative cleaning products that outperform the competition. From day one, our goal was for our distributors and customers to see us as a trusted partner, always willing to go above and beyond.
“The time has come to go to market with a brand that better reflects the caliber of our innovative products, culture, and overall purpose,” said Ed Kling, President and CEO. “To guide us through the process, we sought out the help of Revel, a marketing agency that specializes in building brands for manufacturers.”
The rebranding campaign covered every facet of DSC Products, down to the finest details. These efforts were strategically guided by both Revel and DSC to ensure our commitment to innovation, service, and all other aspects of our brand shone through. All in all, we developed a new logo, package design, marketing strategy, social media presence, mobile-friendly website, and more.
“Our new website was designed to better serve our distributors and the commercial cleaners using our products,” said Logan Dykgraaf, VP & CFO. “The site features a product catalog, stain removal guide, training materials, and online store. We’re always looking to improve our site to better echo our brand, and we want feedback.”
Along with the rebrand, DSC would like to highlight another change within our organization. After much discussion, Mark Kling has stepped down from his position of sales and marketing director at DSC. He was with our company for more than 20 years, and many of our customers have developed a strong relationship with him. We would like to thank Mark for the many hours he has spent collaborating with customers, as we are grateful for his unwavering commitment to service. As our customers, if you would like to send your best wishes to Mark, he would be grateful to hear from you. We wish Mark success in his new endeavors.
As our team strives to build deeper connections with our customers and distributors, we felt that a refreshed brand would better represent who we are as a company. We’re hoping the changes will spark more opportunities for us to position ourselves in the industry and gain strategic growth within the marketplace. Although our brand image is changing, our business model is not.
By generating consumer demand, we believe our distributors will acquire the growth they are looking for. “The feedback on the rebrand has been extremely positive,” added Dykgraaf. “We’re looking forward to all that lies ahead.”