1. DSC Products Rebranding Campaign Delivers Successful Results

    Back in May, we announced the rebranding of DSC Products and the campaign that was implemented to help us fulfill our objectives. From day one, our mission has been for our  customers to see us as a trusted partner, always willing to go above and beyond.

    We are now a few months into the rebranding of DSC, and we’re continuing to receive very positive feedback with our new brand image and the value we’re bringing to the market. In an effort to better reach and provide more valuable information to our customers, our team has developed a new marketing strategy. By doing so, we’ve made the decision to reallocate some of the funds that were previously spent on marketing expenses such as trade shows, associations, and magazine advertisements.

    As a result, we are happy to share that our sales have increased. We feel that our new brand, especially our new labels, have played a significant role in this accomplishment. Although the cost of our new labels is greater than the old screen-printed bottles, the growth that DSC has experienced along with the revenue generated from the increase in sales has allowed us to purchase various raw materials at a lower cost. To keep the momentum going, we’ve also upgraded to newer and faster equipment, which resulted in a decrease in labor costs. Additionally, as an effort to continually bring the highest quality product forward, we have not changed any of our formulas to reduce raw material cost in over 2 1⁄2 years.

    In past years, DSC has implemented a biennial 5% increase across the board for all of our carpet cleaning products in order to adjust for inflation and rising labor costs. However, this year, due to the many positive factors that are playing a role in the growth of the company, DSC is happy to announce that we are able to maintain prices that are mostly consistent with the current pricing issued 06/01/2015. By keeping our prices low, we are offering our distributors some of the largest profit margins in the industry and keeping our retail pricing competitive with other available brands.

    “We’re very excited about DSC’s new marketing plan and the results we’ve been seeing so far,” said Logan Dykgraaf, VP and CFO. “Our team has played an important role in fulfilling this strategy, and we’re expecting nothing but great things with the direction we’re heading.”

    We hope our customers are pleased with the new pricing, which will be effective 9/1/17. Moving forward, DSC hopes to continue satisfying the needs of our customers by offering the best possible carpet cleaning products at a reasonable price.

  2. 5 Steps to Removing a Red Wine Stain

    69588583 - high angle view of red wine spilled from glass on carpet

    Red wine: the one stain that really knows how to leave its mark. As with most household stains, the sooner you act the better. If you can start removing the stain before it fully sets into the carpet, you’ll have a better shot at getting rid of it.

    Spills are unavoidable, but knowing the right steps to take can help you quickly remove stains, leaving your carpet spotless. Check out these five steps to removing pesky red wine stains.

    1. Test carpet

    With any cleaner, you should always test a small area for color safeness, such as a closet or hidden corner. Moisten a towel with vinegar and apply to the carpet. Let it sit for a few minutes before blotting it up. Check back to inspect fading or changes in the texture of the carpet.

    2. Saturate the stain

    Once you’ve tested the carpet, saturate the stained area with our Press-It dye remover. It’s best to apply the dye remover directly to the wine stain and press into the fibers of the carpet. The product will begin to soak into the stain, allowing it to start lifting from the fibers of the carpet.

    3. Cover and apply steam

    After saturating the wine stain, cover it with a white cotton towel or paper towel and apply steam. This can be done with a steam iron, wallpaper steamer, or equivalent. You’ll want to continue pressing the towel into the wine stain for about 15-20 seconds. Observe the unwanted color transfer to the towel. It’s important to keep the spot saturated during transfers.

    4. Press until dye is removed

    After you’ve covered the wine stain with a towel and applied steam, move to a clean area of the towel. Each time, press until the dye is completely removed or the transfer stops.

    5. Blot dry and vacuum

    The last step to removing a wine stain is to flush out the stain with water and blot dry. You want to avoid scrubbing or moving back and forth as this could spread the stain into other areas of the carpet. Now, prepare a baking soda paste by mixing a three-to-one ratio of water to baking soda, and apply it to the affected area. Once the paste is dry, vacuum the stain.

    That’s it. Pretty simple, huh? At DSC Products, we’re all about creating easy-to-use cleaning solutions that work. From wine stains to ink stains to food stains, we have the cleaning products that do it all. We do more than carry solutions; we are the solution.

  3. New DSC Products Brand Pays Homage to History and Looks Toward the Future

    Since 1983, DSC Products has been creating innovative cleaning products that outperform the competition. From day one, our goal was for our distributors and customers to see us as a trusted partner, always willing to go above and beyond.

    “The time has come to go to market with a brand that better reflects the caliber of our innovative products, culture, and overall purpose,” said Ed Kling, President and CEO. “To guide us through the process, we sought out the help of Revel, a marketing agency that specializes in building brands for manufacturers.”

    The rebranding campaign covered every facet of DSC Products, down to the finest details. These efforts were strategically guided by both Revel and DSC to ensure our commitment to innovation, service, and all other aspects of our brand shone through. All in all, we developed a new logo, package design, marketing strategy, social media presence, mobile-friendly website, and more.

    “Our new website was designed to better serve our distributors and the commercial cleaners using our products,” said Logan Dykgraaf, VP & CFO. “The site features a product catalog, stain removal guide, training materials, and online store. We’re always looking to improve our site to better echo our brand, and we want feedback.”

    Along with the rebrand, DSC would like to highlight another change within our organization. After much discussion, Mark Kling has stepped down from his position of sales and marketing director at DSC. He was with our company for more than 20 years, and many of our customers have developed a strong relationship with him. We would like to thank Mark for the many hours he has spent collaborating with customers, as we are grateful for his unwavering commitment to service. As our customers, if you would like to send your best wishes to Mark, he would be grateful to hear from you. We wish Mark success in his new endeavors.

    As our team strives to build deeper connections with our customers and distributors, we felt that a refreshed brand would better represent who we are as a company. We’re hoping the changes will spark more opportunities for us to position ourselves in the industry and gain strategic growth within the marketplace. Although our brand image is changing, our business model is not.

    By generating consumer demand, we believe our distributors will acquire the growth they are looking for. “The feedback on the rebrand has been extremely positive,” added Dykgraaf. “We’re looking forward to all that lies ahead.”

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